10 ☛ Find New Customers With Blog Articles
By writing articles about all aspects of creating a business, whether it be a park-side coffee shop or a large organization, HubSpot gets found because those articles appear in search results for a wide range of topics.
20 ☛ Educate Potential Customers With Blog Articles
When walking down aisles of Home Depot you don’t imagine an army of writers, videographers and graphic designers publishing content in a Mac Lab. But creating educational and how-to articles and videos so their customers can use their products effectively is a strategy that Home Depot has used very
Channel 30 / DECISION / Website: Detailed About & Service/Product Pages
About Channel 30 Channel 30 includes all of your “About” content. Your portfolio, story, testimonials, case studies, team, and product lists. This is the information that your customer may wish to examine before making a final decision. Channel 30 content establishes credibility and gives assurance that you will provide excellent
Channel 40 / VALIDATION / Website: How-To-Use, Support + News Articles
About Channel 40 After your customer makes a purchase from you, they may need support with using your service or product. Channel 40 includes all of your instructional and support material. It also includes news articles that are relevant to your customers that will help them feel that you are
Channel 50 / PROMOTE / Website -Community News
About Channel 50 Telling client stories either in case studies, or in articles, and then sharing the stories on social and in newsletters, will show how focused you are on the success of your customers. It will also provide an easy way for them to share their success with you