11 ☛ Find New Customers With Sales & Lead Pages?
Attempting the hard-sell to strangers will not bring in long-term loyal customers. Spraying perfume on unsuspecting passers-by is too overbearing. People usually want to get to know you a bit first, and to see if your product or business fits in with the vision they have of themselves.
21 ☛ Educate Potential Customers With Sales & Lead Pages
When someone is starting to consider you as a potential choice, you don’t want to scare them off by trying to talk them into a sale too soon. People don’t like to be pressured into a decision.
Channel 31 / DECISION / Sales & Lead Pages
About Channel 31: One could argue that your sales (lead) page is the single most important page in your entire digital presence. You should be testing and testing and testing to ensure that you have the most effective content possible. You may need separate sales pages for different audiences, or
Channel 41 / VALIDATION / Sales & Lead Pages
About Channel 41 For most businesses, the lifelong value of a customer is much higher than that first purchase. It can be ten times higher and even more. Creating an experience just for existing customers will make them feel valued, and shows that you are in service of their needs.
Channel 51 / PROMOTE / Sales & Lead Pages
About Channel 51 The most common way to utilize a sales or lead page as a method for brand advocacy is to offer a “bring your friend” type of offer. This can be done by simply asking for a friend’s email address, or asking for permission to import an entire