17 ☛Find New Customers Through Partners
By partnering with AirBnb, this new water bike company, Spinout fitness was able to reach a global audience of travelers. Leveraging an already existing fan base that is primed for your product or service is absolutely the fastest way to grow your customer list.
Channel 27 / CONSIDERATION / Partners
About Channel 27 Partners are important all along the customer journey. The type of referral partner that will be valuable to you in the CONSIDERATION Level will be a partner who is an expert in your industry, and will recommend you specifically as a resource. One example is that a
Channel 37 / DECISION / Partners
About Channel 37 If a trusted source recommends you, often the customer will have made their decision before even meeting you or landing on your website. Selecting your partners carefully, and maintaining a strong relationship is important. Making it easy for them to refer you, and also collect rewards, whether
Channel 47 / VALIDATION / Partners
About Channel 47 There may be instances where your partners will assist in sharing news and special offers. However, you may not want them to be creating and maintaining your relationship with your clients. You want to be sure that relationship belongs to you, and you alone. Channel 47
Channel 57 / PROMOTE / Partners
About Channel 57 Working with Partners to provide additional value to your customers can be very effective. You can offer discounted services to partner organizations to your customers, and earn affiliate rewards. Another way to work with partners to expand the community around your brand is to partner with influencers