About The CONSIDERATION Level
Content Topics: Educate, cover all options including your competitors, show your expertise.
People who are in the consideration phase have identified that there is in fact a solution to their problem, or an object for their desire, and are now looking at options. They may have decided that their vacation will be a cruise, or that their exercise will be joining a gym. They may have decided that they are going to take a class to learn more about X.
The Consideration Level Channel Touchpoints
20 ☛ Educate Potential Customers With Blog Articles
When walking down aisles of Home Depot you don’t imagine an army of writers, videographers and graphic designers publishing content in a Mac Lab. But creating educational and how-to articles and videos so their customers can use their products effectively is a strategy that Home Depot has used very
21 ☛ Educate Potential Customers With Sales & Lead Pages
When someone is starting to consider you as a potential choice, you don’t want to scare them off by trying to talk them into a sale too soon. People don’t like to be pressured into a decision.
Channel 22 / CONSIDERATION / Email, Newsletters & Text Messaging
About Channel 22 If you have been able to collect an email address or contact information this early in the customer journey, then you have an opportunity to reach out to them. It is important to distinguish where in the journey a customer was when they provided their contact information,
Channel 23 / CONSIDERATION / Video Apps
Professionally Produced Video: As mentioned above, professional video can be costly, so reserving its use for customers closer to making a decision is recommended so that you maximize your ROI. The Consideration level is an excellent place to start. Because you are going to use the appropriate script, hashtags and
Channel 24 / CONSIDERATION / Social Media Platform Posts
About Channel 24 If you plan to be active on social media, then one of your main goals should be to get people to follow you on the social channels that are relevant for your business…the channels where your target customers spend their time. If they follow you on those
Channel 25 / CONSIDERATION / Paid Ads
If your customer is in the consideration phase, they are aware of their problem, and are beginning to look at options that will solve that problem. Algorithms know what searches and exploration people are doing around the periphery of your or your competitors. If it is a “retargeting ad”, it
Channel 26 / CONSIDERATION / Events Live & Virtual
About Channel 26 People in the consideration level of their journey are wanting to be educated, see their options, and are looking for a level of quality that matches their own brand and budget. At a live event you need to be ready to talk to anyone on any level.
Channel 27 / CONSIDERATION / Partners
About Channel 27 Partners are important all along the customer journey. The type of referral partner that will be valuable to you in the CONSIDERATION Level will be a partner who is an expert in your industry, and will recommend you specifically as a resource. One example is that a
Channel 28 / CONSIDERATION / Mobile Apps
About Channel 28 Many brands have begun using apps to entice people to engage with their brand. Often there is a free set of features that are available on apps, and then there are upgrades available. Offering a free trial or even a completely free set of features is a
Channel 29 / CONSIDERATION / Metaverse
About Channel 29 Having presence anywhere in the Metaverse shows that you are on the cutting edge of technology, and that being out and ahead of everyone is a part of your brand story. Having an interactive way for potential customers to engage with your brand, products, and services before