The AWARENESS Ad BLITZ
Description Of An AWARENESS Ad Blitz
If you are a brand new company, or have a product that no one knows about because it is a disruptive technology or new concept, then you may need to partially rely on running AWARENESS ads to get new eyes on your product.
Running AWARENESS ads is an expensive route to take to gain visibility because the ads are being shown to a broad audience that may not have interest in your product. The conversion rate can be very low.
However, it may be your best option if you do not yet have an email list or social media presence.
Data To Watch
When you are running an AWARENESS campaign, you will likely be spending a large budget, and you should track and retarget as much as possible to get the most out of your investment.
Early and ongoing monitoring and editing of your ad will be important as the algorithms begin to test your ad with new audiences. It can take a month before the algorithms begin to find that sweet spot.
Ads have multiple data points that you can monitor, and each will tell you how your campaign is going.
CTA – Click Through Rate – How many times someone has clicked on your ad compared to how many times it has been seen. A click through rate of 1% in many instances is good.
Conversion Rate – percentage of times someone has done the action you want them to do. It could be filling out a form or making a purchase. You will need to set up your website properly if you are wanting to track some action on your website.
Age & Geography – monitor to ensure that the right people are seeing your ad
Opt-Ins – you should be trying to collect email addresses so that you can reach out and begin your relationship.