BASE3 Blog

How BASE3 helps you follow Google’s E-E-A-T Principles
Following guidelines provided by platforms where you are active is critical to your success on

Definition of the BASE3 Model
The BASE3 Model is designed to help businesses plan and execute digital marketing strategies that

Essential Tracking Codes For Your Website
You Need These Tracking Codes! I’m excited to share our easy-to-follow guide on setting up

Use Ai to create and animate images that match your brand aesthetic.
You may want to use Ai generated images, but you want them to match the

Instagram algorithms explained by Adam Mosseri
Instagram Tiktok Video @instagramcreators How the “Algorithm” Works 📝 with #AdamMosseri ♬ original sound –

The Augmented Reality QR-Code
When I was starting to design my book cover, I wanted to do something cool.

The Must-Have Checklist For Your Website & Digital Presence
What every website needs Every website is as unique as the company it represents. There

The Top 30 Social Media Platforms In 2024
Following are the top 30 social media platforms in 2024, and how businesses can use

View Live Ads By Any Business On Facebook or Google
See what ads your competitors are running. Get inspiration from your favorite brands. You now

Crafting a Tagline That Captures Your Brand Essence
Every great business has a memorable tagline that sticks with its customers. The power of

What Tracking Codes Every Website Should Have
Is your website working for you? The only way to know is if you are

Certainty #2: Algorithms Are Aligned With The Human Decision Making Process
Matching Content To Customer It is fairly obvious that Algorithms are intentionally aligned with the

What Information Do Google And Facebook (Meta) Have About You?
As described in my book, “Digital Blitz”, Google and other platforms are collecting a vast

Lean Marketing And Growth Marketing
Introduction to Lean Marketing Lean Marketing puts the customer experience at the center

Google Algorithm – The 2022 Helpful Content Update
2022 – The Helpful Content Update Google continues to reward good-quality, well written, and relevant

Top 50 World’s Best Restaurants – A Digital Marketing Study
In mid-July, 2022, the website https://theworlds50best.com/ announced their 2022 selections for “The 50 Best Restaurants
