Essential Intro Videos
The "Three Certainties" of Digital Marketing
1.
Human Decisions
All humans generally make decisions using the same process.
2.
Algorithms
Search & social algorithms align content with the human decision making process.
3.
Channels
All businesses are now using the same channels to communicate with their customers.
Updating The Lead-Funnel Design
Visually, the lead funnel diagrams that have been in use minimize the value of existing customers. We redesigned the lead-funnel diagram.
Explaining The CHART
How to utilize the BOLDCRAFT Chart to determine what content and channels you should use to achieve your marketing goals.
