About Channel 55
The most obvious (and fun) way to get your customers to advertise for you is through branded merchandise. With the wide range of options for printing on every type of object you can imagine, creating a fun experience for your customers with branded merchandise will give you visibility as your customers move through their day.
Tip:
See what ads other businesses are running! Did you know that both Facebook and Google have a transparency tool that allows you to look up and view the ads that any business is running?
View The Google Transparency Tool
View The Facebook Transparency Tool
Channel 55 Superstar: Equator Coffee |
| https://www.equatorcoffees.com/ Helen Russel, Brooke McDonnel Equator Coffee is a coffee roaster based in Northern California.
I always wanted to be one of those cool people who, like Midas, turned everything he touched into gold…except cool gold. My cousin Krista is like that. Everything she touches becomes beautiful. Fragrant flowers sprout out from everything she touches, and even the air in her home is like aromatherapy. I don’t mean fake aroma or beauty, but the kind of beauty that you imagine emerges from the mossy green forest floor of Ireland when magical druids pass by. This midas touch of coolness is what the owner of this channel’s superhero business has. There is an intersection in Mill Valley, California, that is a throw-back to frontier times, when farmers stopped to get feed, fishermen stopped to get gear, and lumbermen stomped off their dusty boots as they reached for saw blades and thermoses for coffee. The intersection is a ramshackle collection of lopsided wooden buildings that barely look used. The area constantly floods when the tide is high, and in the summer when it should be warm, a swirling gray fog howls through as it pours out of the canyon, making the entire area freezing cold and colorless. I lived nearby. One morning we woke to a surprise. A tiny building that I hadn’t even noticed, had been painted a deep red. It was bright enough to cut through the fog, but deep enough to promise mystery and intrigue. Two days later, the black silhouette of a very large tiger appeared on the side of one wall. Grasses were planted, and suddenly the intersection was inhabited by a leopard hiding in the grass. A sign appeared. EQUATOR COFFEE. This was the first location of Equator Coffee, which has emerged to be one of the coolest coffee brands in the country. This was due to the amazingly delicious coffee, of course, but also due to the very cool merch. Skateboards, cycling shirts, and a wide range of very cool coffee thermoses, mugs, and other merchandise resulting from collaborations with artists. In 2016 Equator Coffee became the first LGBTQ Certified Business to win the National Small Business Of The Year.
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