I would like to repeat a Russel Bronson quote that I gave to you earlier in the book. He says, “When we’re looking at any opportunity, we have to decide if it will make us appear smarter, happier, more stylish, more wealthy, more powerful, or more attractive. All of these things will increase status.”
The human truth that he is describing is exactly why social media is so powerful, and is a big part of what I am emphasizing in this book. The full experience of making a decision is when we get feedback from others that our choices in what we buy, say, achieve, or value are good. This increases our status. Status is not a superficial need. Status is how we are viewed by others, and it can bring us opportunities, or keep them out of reach. It can draw people to us who will raise us up higher, or people who see our weaknesses and pull us down.
For your business to thrive with its fullest potential, you need to be thinking well beyond that initial sale, to how can your brand or product or service increase your customer’s status. Not superficially, but truly in a way that makes them feel elevated to the point that they share your brand, confident that others will approve.
This is why it is important to know your audience well, to understand their values, and know what makes them thrive.
Channel 54 Superstar: Abir Sag |
| https://www.tiktok.com/@abir.sag?lang=enCreator: Abir el Saghir
Overview: Abir posts gorgeous how-to cooking videos on Tiktok. She has previously been named Tiktok creator of the year and Tiktok food creator of the year. Abir el Saghir is a Lebanese muslim who lives in Istanbul, Turkey. She has a degree in Interiors Engineering, and her training is clearly on display. It is hard to describe how beautiful her videos and food are, and how much she is loved. Abir has a special way of presenting and editing that show the beauty of her ingredients, her knife skills, dishes, and traditions. She has 20 million followers at the writing of this book, and 250 million likes. Each of her videos are shared thousands of times. She shows not only the beautiful end result, but also does videos showing the struggles and things gone wrong in the kitchen. Abir is my favorite creator on Tiktok as I write this. |