About Channel 50
Telling client stories either in case studies, or in articles, and then sharing the stories on social and in newsletters, will show how focused you are on the success of your customers. It will also provide an easy way for them to share their success with you on their own social platforms.
Channel 50 Superstar: Morning Brew |
| Morningbrew.com
Founders: Alex Lieberman and Austin Reif Overview: A daily email containing links to their articles covering financial and technology news. The Morning Brew story is a great example of how, when you identify a niche need, you can convert your solution into a business that you can sell for $75 million. The founders created a voice for financial news that is friendly, funny, slightly sarcastic, and definitely approachable. They gamified advocacy of their newsletter and news by actively asking their followers to share articles to help spread the news. They set fun targets for shares, and gave rewards of Morning Brew merch for shares. They celebrated their official 1 millionth newsletter open in August of 2020, during the height of the pandemic. Below is the welcome email that I received shortly after I signed up for the newsletter in 2018. |