About Channel 43
We are in such a visual and video-centric time, that it will be incredibly important for you to be creating sharable video for your existing audience. It does not need to be highly produced. Instead it can be done with a mobile phone, social media style. Sometimes you are publishing just for the algorithms, so that they see you are consistent with posting.
If a person has invested in you, either with money or their time, they will be wanting to receive ongoing updates and continued education. They will trust you as a source of information (until they don’t). To maintain that interest, you should be posting on-topic content that fits their expectation, and that also keeps them hooked.
Channel 53 Superstar: Mr. Barricade |
| www.tiktok.com/@mrbarricade https://crossroadlab.com/Personality: Vignesh Swaminathan Overview: With his Master of Science in Civil Engineering, Mr. Barricade brings attention to the normally dull topic of cross walks using Tiktok trends, educating young people about science, engineering, and, of course, traffic. He is on a mission to bring safe walking spaces to underserved communities. Crossroad Lab is a civil engineering design firm founded by Vignesh that focuses on the design of streets, and in particular, crosswalks. Vignesh goes by Mr Barricade on social media, and brings attention and education to the need for safe, equitable cross walks and multi-use lanes. He has amassed nearly 1.5+ million followers. His videos span from explaining cross walks to eating fast food, and his posts often get more than a million views. By bringing awareness to the dangers and possibilities of crosswalks, he is creating a generation of advocates, and amassing a following that supports his effort to make street crossing safer. |