About Channel 39
Most digital worlds offer in-game upgrades such as stronger armor or a more deadly sword. This is not what I am highlighting, however, in Channel 39. Many of these worlds allow third parties to build branded experiences and to sell digital products using a currency that is native to the platform. Products sold could include attire for the player’s avatar, accessories, event tickets, and NFT’s.
Channel 39 Superstar: The NFL |
| www.nfl.com
Overview: The National Football League is a sports league for American Football. Brands that are events focused IRL (In Real Life) and sell a lot of merch are a great fit for the Metaverse. If a brand has the budget, it is possible to create a vast experience on a particular world. The NFL has an ongoing project of building a merchandise store inside of Roblox. Roblox players can buy branded helmets, jerseys and more to wear on their avatar. |