About Channel 38
I have been asked many times about whether or not a business should have an app in addition to their website. A website can be used on mobile phones, and is accessible to anyone who has an internet connection. A website also integrates with all kinds of tools. An app on the other hand, is only accessible with a mobile device, and must be downloaded. The decision to build an app should be based on two things in my opinion: 1. Do you have enough resources to manage both a website and an app, and 2. Is your potential community large enough to justify the cost of development and maintenance of an app. If both of those are true, then I encourage you to take advantage of the incredible possibilities available with an app.
Note: Some businesses are JUST an app, so their website is easy to manage, being mainly a lead collection container, and a place to encourage downloading the app. If you want to sell your products on both your website and an app, you are going to be managing two digital stores. You want to be absolutely certain that the partner you are working with to build your app does a good job of connecting the two.
Channel Superstar: Amazon |
| Amazon.com
Founder: Jeff Bezos Overview: An online marketplace where businesses can sell their products Especially since the COVID pandemic, most people are familiar with Amazon. The business started as an online store for books, and grew into what it is today, which is one of the largest online marketplaces in the world. The experience of moving between website and app is seamless. If you are browsing the internet and click on an Amazon link, you will be prompted to go to the app rather than the website. Like other apps, you can go directly to the Amazon store with one tap on their mobile app icon. Their location-based functionality is powerful. I will never forget the time when I went to Target to look at robot floor sweepers, and later that day started to see ads for robot sweepers for sale on Amazon. The app knew that I stook in front of the robots in the aisle long enough to indicate that I was wanting to purchase one. |