About Channel 33
Utilizing video to show the details, benefits, and proof of your product will be incredibly valuable, especially if placed on your sales page, or used as an ad.
Channel 33 Superstar: Huda Beauty |
| hudabeauty.com
Founder: Huda Kattan Overview: Huda Beauty is a skincare and makeup company. Huda Kattan has amassed a following of 51 million people on her Instagram account, 8 million on Tiktok, 8 million on Facebook, 4 million on SnapChat, and 4 million on YouTube. Her business generates hundreds of videos that are often emotional, and usually celebratory around the concept of beauty. She uses the videos for all levels of the customer journey, creating content that celebrates beauty of all forms, video that informs and educates, and also to highlight specific products. At the writing of this book, there are not yet platforms that allow you to go straight from a video to purchase unless it is an ad. But you can publish video on all of your platforms, and provide the same information in the video that you would on a sales page, and then provide a link that takes them directly to the product page where they can add it to their shopping cart. |