About Channel 32
When you have the email address of your potential customer, you can entice them directly to a purchase. Having an email drip campaign that is not pushy, but that is helpfully guiding your customer on their journey will establish a dialog, and show that you have put thought into helping them come to a decision. It is important to know your audience, so that the language and tone you are using is appropriate. It is also important to have your drip campaign set up so that you don’t accidentally send those emails to customers who have already made a purchase. It will backfire!
Channel 32 Superstar: Touch Of Modern |
| www.touchofmodern.comFounder: Dennis Liu, Jonathan Wu, Steven Ou, and Jerry Hum
Overview: Touch Of Modern is a shopping website showcasing unique gifts for men. Touch Of Modern is a members-only website. You cannot view products on the website until you have provided your email address and logged in with a password. Once you are a member, you can get luxury goods for a reduced price. For example a Cartier watch that is normally $30,000 can be purchased for $15,000. Once you have registered, they send you daily emails of products that you might be interested in. Because the emails usually have very cool products, it almost feels like you are staying up-to-date on style just by looking at them. Even though they sometimes send multiple emails per day, they do not feel like a nuisance. However, I very much am their target market, as I love seeing beautifully designed things, even if I can’t afford to buy them all. |