About Channel 31:
One could argue that your sales (lead) page is the single most important page in your entire digital presence. You should be testing and testing and testing to ensure that you have the most effective content possible. You may need separate sales pages for different audiences, or people arriving from different locations.
Sales pages are reached often by ads, but they can also be through shared posts on social media, or through links on your website from articles or other pages on your website. When someone arrives at your sales page, you can assume that they know who you are, they know what their problem is, and that you can solve it for them. The main job of your sales page is to establish how it will uniquely solve the customer’s problem, provide details, benefits, and present proof, usually in the form of testimonials, and of course, a call-to-action.
A sales page should include, at a minimum, the following:
- Headline
- Descriptive Copy
- Differentiate Yourself
- Details
- Benefits
- Price
- Call To Action
- Social Proof (Testimonials)
The actual words that you use for your sales page need to be golden. A powerfully effective sales page will be the result of going through an intensive copywriting process. You will need to capture your audience and win a customer through skillfully crafted text and imagery. Creating sales pages is an art form. There are many books about copywriting, and I encourage you to read as many as you can. But to truly learn how to build a campaign that gets people to desperately want your product, no one is better at teaching you how to do this than Todd Brown. You can read his E5 Book and take his courses, or you can simply skip to the good part, and hire his team.
Channel Superstar: Todd Brown |
| https://toddbrown.me/
Todd Brown, Founder of the E5 Marketing Method Overview: Todd Brown is a genius marketer, and shares his knowledge generously with emerging inbound marketing pros. His E5 method transforms campaigns into “into an intense buying demand for your specific product or service… without any selling.” Todd is an “inbound marketing” pro, which means that he and his team run ad campaigns for their clients that lead customers to a sales page that is written and designed to convert (sell). I like Todd because when he talks, he sounds like he really cares about helping you become the best marketer you can be. In Todd’s E5 Method, he teaches you how to use words that create an intense desire for your product. It isn’t about trickery or manipulation, it is about finding that deep inner need that your customer has, and then identifying a “unique mechanism” your product or service has, that can fulfill that need. Everything about Todd’s online presence makes you feel like “OMG I NEED this!”. He makes you hungry. After reading this book, DIGITAL BLITZ, the next book you need to read, if you haven’t already, is Todd’s book, “The E5 Method”. |