About Channel 27
Partners are important all along the customer journey. The type of referral partner that will be valuable to you in the CONSIDERATION Level will be a partner who is an expert in your industry, and will recommend you specifically as a resource. One example is that a flooring installer will be a great referral partner for a patio builder, because a patio is an extension of the interior home. The customer will trust that the flooring specialist has the ability to determine if a patio builder is reliable and has good craftsmanship. Selecting the right referral partners can result in you having an entire salesforce working for you. And you will be their salesforce as well.
Channel 27 Superstar: Refik Anadol |
| refikanadol.comArtist: Refik Anadol
Overview: Refik Anadol is a Turkish-American artist who creates giant visual experiences using artificial intelligence. In one work, Anadol uploaded the entire collection of the Modern Museum of Art in New York, and then asked his program to show a visual of what it would dream about. The swirling constantly changing imagery was presented on an enormous screen. Almost universally, artists rely on partners to help them get seen. Artists may partner with galleries, museums, and other venues who will display their art. This is often the case with artisans, who need to spend their time creating. If you have the right partners, they will become your sales force. It is important to carefully select partners not just because you like them, but based on their audience. You should carefully consider who is in their community, and are your target customers in that collection. |