About Channel 22
If you have been able to collect an email address or contact information this early in the customer journey, then you have an opportunity to reach out to them. It is important to distinguish where in the journey a customer was when they provided their contact information, so that you can send them appropriate content. Most email marketing systems can apply labels or tags to contacts that will help you send bulk or automated emails to particular groups. Use them effectively!
Channel 22 Superstar: Wayfair |
| https://www.wayfair.com/
Founders: Niraj Shah and Steve Conine Overview: Wayfair is an online store for home goods. Wayfair sells mainly furniture and household goods. Like many other sites, they have an automated pop-up that will sign you in with your Google Account if you give you permission. They then are following you as you navigate through their website. If you click on an item, they know. If you begin a purchase but drop off, they know. They will send you email reminders that you were looking at that product, and also suggest other similar products. |