Appearing in searches for potential customers in the consideration phase will mean identifying specific searches that they may be making such as “the best X” or “X near me”. They have identified what the probable solution is, and they want to find the one that is right for them. You can show your expertise not only of your own product, but of your competitors as well. In your articles, you should include links to related content on your website.
Channel 20 Superstar: Home Depot |
| https://www.homedepot.com/
Overview: Home Depot is an expansive hardware store selling lumber, tools, and garden supplies. You might not expect a hardware company like Home Depot to have an entire staff of writers. They do. Home Depot customers typically know what their problem is, and how it can be fixed. What they are not sure of is should they do it themselves, or should they hire someone. Home Depot provides a library of instructions to encourage their potential customers to do it themselves, which will also encourage them to come in to the store to buy the parts and equipment they need to complete the task. |