About Channel 14
Being seen on social media feeds organically is now one of the most common ways for a business to be discovered. Whether it is in a TikTok feed, an Instagram feed, or some other platform, getting found will require a strategic use of hashtags, keywords, and content so that you are being put in front of a new audience that is also likely your ideal customer. What is important is that you are monitoring engagement, responding to comments, and also returning a follow. Some of those who engage with you will be customers, others might be partners who can help create awareness of your brand. You will benefit from creating content that encourages reviews, trials, and other types of engagement unique to the platform.
Channel 14 Superstar: Megababe |
| I jokingly tell my kids that what Gen X did for the world was to get rid of nylons. It sounds minor, but the impact of being freed from nylons can’t be understated. An entire book could be written about the freedom that came from eliminating this nearly weightless wardrobe item. Nylons were once required not only socially, but even in attire rules and regulations for women and girls, for the sole purpose of having legs that men would enjoy looking at. Setting thousands of years of misogyny aside, the elimination of nylons introduced a new problem: thigh chafing. For the somewhat larger thighs, chafing can be incredibly painful. Enter Katie Sturino. If you Google “Megababe Story”, you will learn how she got her start. She created a community of women who were on the larger size through her blog and social media. She built a following on social media by addressing issues faced by women on the larger size who still wanted to look gorgeous and wear fabulous clothes. In an interview with Insider.com she said, “When you’re in the mindset of being of service to other people, you never really feel like you’re working, and that is how I feel most of the time.” It is this place of being in service of others that helped her grow a following. When she launched her company Megababe, and her first product, “Thigh Rescue”, she shared it with her community, and her product went viral on social media and was instantly sold out. |