Forget about trying the hard-sell to people who have no idea who you are. You can use fear-based copywriting, or offers that are so cheap anyone can afford them, but for most businesses, this will not attract long-term loyal customers. Channel 11, Sales & Lead Pages for the Awareness Level are rarely used.
When people are in the early stages of awareness, they are not yet ready to be sold something, as they are still learning about their problem, and getting ready to explore their options. Funnel tools such as ClickFunnels provide a way to lead a customer from “Awareness” to a sale, but the funnel is still comprised of parts and pages that follow the human decision making process, and usually people are introduced to the sales page AFTER first seeing an ad that is specifically targeted to people who are likely to be interested.