Channel 10 represents long-form content such as blog articles that you have published on assets that preferably you own, such as your website. This form of content is primarily used for long-term organic discovery on search engines, and for sharing and publishing on other channels. The content will establish you to search engines as specializing in a particular area.
The below chart shows a campaign that starts with publishing an article on the website (Channel 10). That article is then shared on social. It also can get found in searches.
Creating content is one of the biggest hurdles many businesses face in their digital presence. This is because identifying topics can feel daunting, and it takes time to research, write, and edit content. A website with little or no content may rank high in searches for very local areas, but is unlikely to get coverage outside of the immediate vicinity. This means that if you want to be discovered outside of your immediate area, you need to be creating relevant content for your business. By using BASE3 as a guide, you can easily determine what topics to write about. You will be writing about the problem, your customer’s desire, and their vision of their future life if the problem was solved.
Using AI to discover/write about topics
You can use an Ai tool to help you identify topics around your customer that they may be interested in. For example, if you are a hardware store, and your target customer for a current campaign is a man, to get article ideas you can use the prompt, “Give me a list of ten topics that a man who shops at hardware stores would be interested in.” You will be given a list of topics that you can write about or create social media content around. You can then ask the tool to write articles for you, or generate imagery for you, and then you should edit the results so that you are adding your voice and making the content relevant to your goals.
Using Key Words & Phrases
Investing time in identifying keywords and key phrases that you should be using in your content will provide long-term SEO benefits. You should spend the time to identify a list of relevant keywords, and then update it as you identify new topics to cover. Publishing content on your own website is important. While getting published on a reputable website that links back to yours is good for backlinks, publishing content that belongs to you is even more relevant.
Keyword Tips:
Use one of our suggested keyword tools such as “Uber Suggest, and also do a search on Google and look for “other search terms”.
HubSpot
✰ ✰ ✰ Channel 10 Superstar ✰ ✰ ✰ |
| www.hubspot.com
Founder: Brian Halligan, Dharmesh Shah Overview: HubSpot provides software and consulting for managing customer relationships along the buying process. HubSpot uses a Content Marketing strategy that has been incredibly successful. Their product is a Customer Relationship Management app that allows you to track engagement that you have with your contacts. How HubSpot Used Articles To Reach People In The Awareness LevelTo gain visibility for their product, AND to make more people aware of their brand, HubSpot began to publish articles not just about managing customers, but about all aspects of planning, launching, and running a business. When you do a search for anything related to starting or managing a business, it is likely that a HubSpot article will be in the top ten search results. You can use this strategy too. |