Decision Levels By Image
Discovery
There are no data points connecting your customer to you. They do not know about you.
Consideration
There is at least one data point connecting them to you or your competitor.
Decision
They are looking at the details, benefits, and for proof that it is the right decision.
Validate
They are looking at the details, benefits, and for proof that it is the right decision.
Promote
They feel good about their decision to choose you, and may tell their friends.
