Following guidelines provided by platforms where you are active is critical to your success on those platforms. Each provides documentation that provide hints and best practices for you to follow. For Google’s search engine, these best practices come in the form of a document called the “Search Evaluator Quality Guidelines”. These guidelines are provided to […]
How BASE3 helps you follow Google’s E-E-A-T Principles Read More »
Is your website working for you? The only way to know is if you are measuring and tracking activity and engagement. In order to provide support for your customers at every step of their journey, we recommend that you have the following minimum set-up on your website: Tracking Codes & Tools You Should Have On
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Matching Content To Customer It is fairly obvious that Algorithms are intentionally aligned with the human decision-making process. You can test this by experimenting with searches using differently worded questions. A “How Can” question will give you completely different results than a “Who Can” question. There are also clues such as the existence of a
Certainty #2: Algorithms Are Aligned With The Human Decision Making Process Read More »
As described in my book, “Digital Blitz”, Google and other platforms are collecting a vast amount of information about you so that they can provide a customized experience for you, and show ads to you that are relevant to your interests and lifestyle. View Google Maps Info To learn what Google knows about you and
What Information Do Google And Facebook (Meta) Have About You? Read More »
2022 – The Helpful Content Update Google continues to reward good-quality, well written, and relevant content with its “Helpful Content Update”, released in the fall of 2022. Google is identifying “People First” content to elevate in its rankings. Below is an explanation from Google developers of what “People First” content looks like. “People-first content creators
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