Following guidelines provided by platforms where you are active is critical to your success on those platforms. Each provides documentation that provide hints and best practices for you to follow. For Google’s search engine, these best practices come in the form of a document called the “Search Evaluator Quality Guidelines”. These guidelines are provided to […]
How BASE3 helps you follow Google’s E-E-A-T Principles Read More »
Instagram Tiktok Video @instagramcreators How the “Algorithm” Works 📝 with #AdamMosseri ♬ original sound – Instagram Creators On May 31, 2023 Adam Mosseri released a video and article explaining how rankings work in Instagram. If you listen carefully, you can get a picture of how algorithms match people with content. It is based on engagement
Instagram algorithms explained by Adam Mosseri Read More »
Is your website working for you? The only way to know is if you are measuring and tracking activity and engagement. In order to provide support for your customers at every step of their journey, we recommend that you have the following minimum set-up on your website: Tracking Codes & Tools You Should Have On
What Tracking Codes Every Website Should Have Read More »
Matching Content To Customer It is fairly obvious that Algorithms are intentionally aligned with the human decision-making process. You can test this by experimenting with searches using differently worded questions. A “How Can” question will give you completely different results than a “Who Can” question. There are also clues such as the existence of a
Certainty #2: Algorithms Are Aligned With The Human Decision Making Process Read More »
As described in my book, “Digital Blitz”, Google and other platforms are collecting a vast amount of information about you so that they can provide a customized experience for you, and show ads to you that are relevant to your interests and lifestyle. View Google Maps Info To learn what Google knows about you and
What Information Do Google And Facebook (Meta) Have About You? Read More »
Introduction to Lean Marketing Lean Marketing puts the customer experience at the center of all decisions. Improving the customer journey is a priority. All activity is focused on adding value for that customer, and eliminating activities that do not. This leads to a customer centered process that is reduced to only those activities
Lean Marketing And Growth Marketing Read More »
2022 – The Helpful Content Update Google continues to reward good-quality, well written, and relevant content with its “Helpful Content Update”, released in the fall of 2022. Google is identifying “People First” content to elevate in its rankings. Below is an explanation from Google developers of what “People First” content looks like. “People-first content creators
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In mid-July, 2022, the website https://theworlds50best.com/ announced their 2022 selections for “The 50 Best Restaurants In The World”. Following is a description of how they got the word out! Community was critical. When you are giving out awards, it certainly helps to give out 50, and then to also post 51-100. Every single award winner
Top 50 World’s Best Restaurants – A Digital Marketing Study Read More »
[article coming soon]
Dark Social And What You Need To Know Read More »