Following are the top 30 social media platforms in 2024, and how businesses can use them for marketing.
- Facebook:
- Over 2.8 billion monthly active users.
- Average age of users is 40.5 years.
- Roughly 50% male and 50% female users.
- Features users love: Newsfeed, groups, events, messaging, and marketplace.
- Attracts people with its wide range of content, connecting with friends and family, and joining communities.
- Businesses can create pages, run targeted ads, engage with users through posts, and utilize Facebook Groups for community building.
- YouTube:
- Over 2 billion monthly logged-in users.
- Average age of users is 39 years.
- Slightly more male users compared to female users.
- Features users love: Video content, tutorials, entertainment, and community interaction through comments and live chats.
- Attracts people with its extensive video library, diverse content creators, and personalized recommendations.
- Businesses can create branded channels, share video content, run ads, collaborate with influencers, and engage with the community through comments.
- WhatsApp:
- Over 2 billion monthly active users.
- Average age of users is 30.4 years.
- Roughly equal male and female user base.
- Features users love: End-to-end encryption, messaging, voice and video calls, group chats, and media sharing.
- Attracts people with its secure and convenient communication features.
- Businesses can use WhatsApp Business to connect with customers, provide support, send updates, and facilitate transactions.
- Instagram:
- Over 1 billion monthly active users.
- Average age of users is 30.8 years.
- Slightly more female users compared to male users.
- Features users love: Photo and video sharing, stories, filters, Explore page, and direct messaging.
- Attracts people with its visually appealing content, following influencers, and discovering new trends.
- Businesses can create visually appealing profiles, share engaging content, collaborate with influencers, use Instagram Shopping for e-commerce, and run targeted ads.
- WeChat:
- Over 1.2 billion monthly active users.
- Average age of users is 37.4 years.
- Roughly equal male and female user base.
- Features users love: Messaging, voice and video calls, social networking, digital payments, and mini-programs.
- Attracts people with its all-in-one platform for communication, socializing, and digital services.
- Businesses can create official accounts, offer customer support, run ads, and leverage WeChat Pay for transactions.
- TikTok:
- Over 1 billion monthly active users.
- Average age of users is 24.5 years.
- Slightly more female users compared to male users.
- Features users love: Short-form videos, creative tools, viral challenges, duets, and personalized For You page.
- Attracts people with its entertaining and addictive nature, creative expression, and trend discovery.
- Businesses can create branded content, collaborate with influencers, run ads, and participate in viral challenges.
- Twitter:
- Over 330 million monthly active users.
- Average age of users is 40.2 years.
- Roughly equal male and female user base.
- Features users love: Microblogging, tweets, retweets, hashtags, and real-time news and discussions.
- Attracts people with its instant updates, following public figures, and participating in trending conversations.
- Businesses can share updates, engage with users through tweets, join relevant conversations, run ads, and utilize Twitter Analytics for insights.
- LinkedIn:
- Over 740 million registered users.
- Average age of users is 46 years.
- Slightly more male users compared to female users.
- Features users love: Professional networking, job searching, sharing industry insights, and joining relevant groups.
- Attracts people with its focus on career development, connecting with professionals, and accessing industry-specific content.
- Businesses can create company pages, post job openings, share thought leadership content, engage with professionals, and run targeted ads.
- Snapchat:
- Over 500 million monthly active users.
- Average age of users is 29 years.
- Slightly more female users compared to male users.
- Features users love: Disappearing photos and videos, augmented reality filters, stories, and chat functionality.
- Attracts people with its playful and ephemeral nature, creative filters, and real-time updates from friends.
- Businesses can create branded content, engage with users through sponsored filters and lenses, collaborate with influencers, and run ads.
- Pinterest:
- Over 400 million monthly active users.
- Average age of users is 40.1 years.
- Predominantly female user base.
- Features users love: Collecting and organizing ideas, visual discovery, DIY projects, and saving content for inspiration.
- Attracts people with its visually-driven platform, finding inspiration, and discovering new ideas.
- Businesses can create boards, share visually appealing content, optimize for search, use buyable pins for e-commerce, and run ads.
- Reddit:
- Over 430 million monthly active users.
- Average age of users is 30.8 years.
- Slightly more male users compared to female users.
- Features users love: Community-based discussions, upvoting/downvoting, subreddits, and anonymity.
- Attracts people with its diverse range of communities, niche discussions, and information sharing.
- Businesses can participate in relevant communities, provide valuable insights, run targeted ads, and conduct Ask Me Anything (AMA) sessions.
- Telegram:
- Over 500 million monthly active users.
- Average age of users is 30.6 years.
- Roughly equal male and female user base.
- Features users love: Secure messaging, group chats, voice and video calls, channels, and bots.
- Attracts people with its privacy-focused approach, extensive customization options, and media sharing capabilities.
- Businesses can create channels, share updates, engage with users, offer customer support, and utilize bots for automation.
- Discord:
- Over 250 million registered users.
- Average age of users is 20.7 years.
- Slightly more male users compared to female users.
- Features users love: Voice and text communication for gaming communities, servers, channels, and bots.
- Attracts people with its dedicated gaming communities, real-time communication, and integration with other platforms.
- Businesses can create servers, engage with gaming communities, offer customer support, and collaborate with influencers or streamers.
- Tumblr:
- Over 400 million blogs (exact active user count is not publicly disclosed).
- Average age of users is 30.1 years.
- Slightly more female users compared to male users.
- Features users love: Microblogging, multimedia content, GIFs, and community interactions.
- Attracts people with its creative expression, niche communities, and visual content.
- Businesses can create branded blogs, share visually appealing content, engage with users, and participate in relevant communities.
- VKontakte (VK):
- Over 97 million monthly active users.
- Average age of users is 30.9 years.
- Roughly equal male and female user base.
- Features users love: Social networking, music streaming, video hosting, communities, and messaging.
- Attracts people with its focus on Russian-speaking users, music integration, and community building.
- Businesses can create groups and communities, share content, run targeted ads, and utilize VK Pay for transactions.
- LINE:
- Over 187 million monthly active users.
- Average age of users is 34 years.
- Roughly equal male and female user base.
- Features users love: Messaging, voice and video calls, stickers, news, and official accounts.
- Attracts people with its popular messaging features, extensive sticker collection, and integrated services.
- Businesses can create official accounts, offer customer support, run ads, and utilize LINE Pay for transactions.
- Sina Weibo:
- Over 500 million registered users.
- Average age of users is 29 years.
- Roughly equal male and female user base.
- Features users love: Microblogging, social networking, multimedia sharing, trending topics, and celebrity interactions.
- Attracts people with its real-time updates, celebrity culture, and news sharing.
- Businesses can create official accounts, share updates, run targeted ads, and collaborate with influencers or KOLs (Key Opinion Leaders).
- Medium:
- Over 170 million monthly active users.
- Average age of users is 35 years.
- Roughly equal male and female user base.
- Features users love: Long-form articles, storytelling, following favorite writers, and highlighting responses.
- Attracts people with its quality content, diverse perspectives, and community engagement.
- Businesses can publish thought leadership articles, share insights, engage with the community, and reach niche audiences.
- Viber:
- Over 1 billion registered users.
- Average age of users is 32 years.
- Roughly equal male and female user base.
- Features users love: Messaging, voice and video calls, stickers, group chats, and public accounts.
- Attracts people with its secure communication features, large sticker collection, and public chat communities.
- Businesses can create public accounts, offer customer support, run ads, and engage with users through chats and broadcasts.
- QQ:
- Over 805 million monthly active users.
- Average age of users is 28 years.
- Roughly equal male and female user base.
- Features users love: Messaging, social networking, games, virtual avatars, and personalized profiles.
- Attracts people with its integrated services, gaming features, and virtual social interactions.
- Businesses can create official accounts, run ads, and leverage QQ Wallet for transactions.
- Kakaotalk:
- Over 220 million registered users.
- Average age of users is 25 years.
- Slightly more female users compared to male users.
- Features users love: Messaging, voice and video calls, stickers, group chats, and KakaoTalk games.
- Attracts people with its extensive sticker collection, fun features, and integration with other Kakao services.
- Businesses can create official accounts, offer customer support, run ads, and collaborate with influencers or celebrities.
- Zalo:
- Over 100 million registered users.
- Average age of users is 28 years.
- Roughly equal male and female user base.
- Features users love: Messaging, voice and video calls, stickers, news, and social networking.
- Attracts people with its local focus (Vietnam), multimedia features, and news updates.
- Businesses can create official accounts, share updates, run ads, and engage with users through chats and broadcasts.
- Quora:
- Over 300 million monthly active users.
- Average age of users is 37 years.
- Roughly equal male and female user base.
- Features users love: Q&A platform, knowledge sharing, following topics, and upvoting answers.
- Attracts people with its diverse range of questions and answers, expert insights, and niche discussions.
- Businesses can establish thought leadership by answering relevant questions, sharing insights, and engaging with the community.
- We Heart It:
- Over 45 million registered users.
- Average age of users is 25 years.
- Predominantly female user base.
- Features users love: Visual discovery, saving and sharing images, following favorite themes, and curated collections.
- Attracts people with its focus on aesthetics, inspirational images, and creativity.
- Businesses can share visually appealing content, collaborate with influencers, and engage with the community.
- Twitch:
- Over 30 million daily active users.
- Average age of users is 21 years.
- Slightly more male users compared to female users.
- Features users love: Live streaming, gaming content, chat interaction, and Twitch communities.
- Attracts people with its live gaming streams, esports events, and interactive chat experience.
- Businesses can collaborate with streamers, sponsor gaming events, run ads, and engage with the gaming community.
- Meetup:
- Over 49 million members.
- Average age of users is 33 years.
- Roughly equal male and female user base.
- Features users love: Organizing and joining events, meeting like-minded people, and networking.
- Attracts people with its focus on real-life connections, finding communities of interest, and event discovery.
- Businesses can create meetup groups, organize events, connect with potential customers, and promote their products/services.
- Weibo:
- Over 511 million registered users.
- Average age of users is 30 years.
- Roughly equal male and female user base.
- Features users love: Microblogging, multimedia sharing, trending topics, and celebrity interactions.
- Attracts people with its real-time updates, celebrity culture, and news sharing.
- Businesses can create official accounts, share updates, run targeted ads, and collaborate with influencers or KOLs (Key Opinion Leaders).
- Douban:
- Over 200 million registered users.
- Average age of users is 31 years.
- Roughly equal male and female user base.
- Features users love: Social networking, interest-based communities, book and movie recommendations, and reviews.
- Attracts people with its focus on cultural interests, sharing recommendations, and niche communities.
- Businesses can create official accounts, share content, run ads, and engage with users through community discussions.
- Mixi:
- Over 20 million registered users.
- Average age of users is 38 years.
- Roughly equal male and female user base.
- Features users love: Social networking, gaming, groups, and events.
- Attracts people with its Japanese-centric community, gaming features, and event organization.
- Businesses can create profiles, engage with users through groups and events, and run targeted ads.
- Nextdoor:
- Over 270,000 neighborhoods represented.
- Average age of users is 46 years.
- Roughly equal male and female user base.
- Features users love: Local community networking, sharing recommendations, and neighborhood updates.
- Attracts people with its focus on local connections, recommendations, and community discussions.
- Businesses can create
