BASE3 For Technology Professionals
A planning tool that enables cross-functional collaboration
As a technical professional, you want to build systems that perform the desired functions, and work seamlessly. However, often you are not included in planning and strategy decisions, and as a result are given requirements often without context, and sometimes that are simply not possible.
The BASE3 model uses logic, and all marketing or customer journey focused tactics created with the model will have a data flow that can be supported.
Benefits of BASE3 for Technical Professionals:
- A communication tool that brings you into business strategy discussions
- A cross-functional language that can be understood by all stakeholders
- A visual representation of marketing tactics that gives you the ability to make recommendations and build with a bigger picture overview
- A numerical system that can be used for cross-functional production teams
Attend The Wednesday Lecture Series
In this lecture series for Business Managers we will cover:
- The Customer Journey & Algorithms,
- The intersection of Marketing & Technology, and
- How to collaborate with sales & marketing.
How to use the chart for documentation and for collaborating with your team.
Use In Documentation
The visual diagram of a campaign will enable team members, to understand how their creative, writing, or technical work fits into the larger campaign.
The Communication Channels are numbered so that each can be added to your documentation.
Each channel will have a set of production tasks that are needed for completion.
As you begin to use the chart frequently, you will find that you use some of the same channels often in campaigns, and you can create templates for the to-do lists.
Below is a simplified example of to-do items for Channel 10, which is blog articles for customers in the early awareness level of their journey.
