BASE3 Training For CEOs & Business Managers
You want to set a course for your business
Presented by Wendy Louise Wilder, Architect of the BASE3model™.
Many CEOs and business owners are frustrated that marketing is opaque and constantly changing, which can prevent them from setting a predictable course for their business.
The BASE3 model brings logic and structure to marketing plus a language that enables constructive collaboration between leadership, marketing, sales, product and technology teams.
Wednesday Brownbag Lecture Series
Make informed marketing decisions
Attend a 30 minute overview training session with optional brainstorming session after. Structured for CEOs and business owners.
Lesson Topics
In this lecture series for Business Managers we will discuss:
- How to read the BASE3 Chart
- How to segment your audience in a strategic way
- What numbers to request from your marketing team
- How to read the numbers so you can make informed marketing decisions, and
- How to guide your marketing team.
Outcome:
You will know what data to ask your marketing partners for, and how to use that data to make decisions about future marketing initiatives that will grow your business.
How to use the BASE3 chart for documentation and for collaborating with your team.
Documentation
The Communication Channels are numbered so that each can be added to your documentation. There will likely be many steps needed to complete each channel.
Each channel will have a set of production tasks that are needed for completion.
As you begin to use the chart frequently, you will find that you use some of the same channels often in campaigns, and you can create templates for the to-do lists.
By sharing the visual diagram and organizing your campaigns in this way, all team members, whether it be tech, creative, or copywriting or management, they will understand how their work fits into the larger campaign.
Below is a simplified example of to-do items for Channel 10.
