For Customer Journey Mapping & Assessment
"We use the BASE3 model"
BASE3 Introduction & Training
CEO/Owner: What numbers to watch, how to make informed marketing decisions, and how to guide your team. Attend a lecture.
Marketing Director: How to present your strategy, and data that supports your work, and how to collaborate with your tech partners. Attend a lecture.
Tech Leadership: View the intersection of marketing with your systems, identify how to support the customer journey. Attend a lecture.
Learn
Learn how to read the BASE3 chart and how it can be used to plan your customer’s journey.
Plan
Assess your digital presence and plan a strategic journey for your customers.
Execute
Put systems in place and then build and execute your customer’s journey
Available on Amazon!
Digital Blitz
When you surround your customer’s entire buying journey with digital touchpoints, that is a “Digital Blitz”.
Learn how to leverage the customer journey, algorithms, and your outreach to create a loyal community around your brand.
The definition of digital marketing:
Digital Marketing is the customer’s journey, aided by algorithms, and supported by your outreach.
Campaign Architecture - LinkedIn Audience Building
BASE3 Posters For Planning
The BASE3 Digital Marketing Framework
Know exactly what digital marketing configuration will generate leads and grow your business
Promoting your business today requires using a combination of multiple digital channels including your website, paid ads, multiple social media platforms, email, texting, video, apps, and now even the metaverse and virtual worlds. Until now there has not been a method for identifying which of these channels is best for your business, and how to effectively combine them.
Anyone can be at ease with digital marketing because done right, it should be aligned with a task that you do yourself every day hundreds of times: go through the process of making a decision.
The BASE3 Model is comprised of:
- The Three Certainties of Digital Marketing illustrated on,
- The Periodic Table of Digital Marketing Elements, which includes
- The Communication Channel numbering system
Once you fully embrace the idea that your marketing activities should align with your customer’s decision making process, your marketing tactics will become intuitive. You will simply be creating a path for your customers that is already familiar to you.
The Human Decision-Making Process
Your customer is the hero of their journey. Meet a young engineer as she searches for a workout plan.
